The Papestielliz logo.

Twigs Paper

Eco-friendly Stationery

Brand Strategy
E-commerce website
Eric Koenig & David Halperin Owners @TwigsPaper
Fenestra claim on big windows with a Mountain view- Make a great first impression.


Twigs Paper are a sustainable small business that offers artistic stationery and greeting cards, made out of 100% post-consumer waste. Their goal is to inspire and delight their customers and their loved ones with a high-end product & unique design.

Eric & David reached out to us, to help them with the re-design of their e-commerce website and come up with strategies to increase their audience and website conversion. After the initial brand strategy we gathered many insights about their business that allowed us to create a website that reflects their values.

A mockup of a desktop page about sustainability  for Twigs Paper website.
A set of 3 notebooks with Paris, New York and London illustrated on them.
A mockup of an iPhone, with TwigsPaper hero section, standing next to dry plants.


One of the goals was to create a website that wouldn't need to be redesigned for a long time, could be updated easily, and would offer customers a welcoming first impression and an enjoyable shopping experience. All mockups were created from scratch to instantly give the impression to users about the high-quality of the products. The product page was carefully designed to give customers all necessary information about the product, the social proof they need and an easy way to purchase the products of choice. It all resulted with doubling the web sales after six months of launch.

A screenshot of the homepage of Twigs Paper e-commerce homepage

During our Strategy Session, we do our best to understand our clients' goals and desired style, so that we can transfer it into our work and ensure that the result completely meets their expectations.

A view of website dropdown navigation menu.


The new and completely re-designed Ecommerce website is a solution made in Webflow. An integral part was to implement a filter functionality that would allow users to easily search through the products based on their necessity. Anothe important part was the Wholesale Portal. Eric & David want to start offering their products to stockists in the US, so through integration we built a portal that only wholesalers can access and buy from.
We managed to increase the organic traffic (it went from 40 to 1800 organic visits in less than 6 months) by adding a blog to their website and targeting important keywords to rank for.
After launching the website has been featured on major Design Platforms. It hasreceived an Honorable Mention Award on Awwwards and Site of the Day Award on Opatreon.

2 mobile screens of Twigs Paper mobile-friendly website.
Desktop and Mobile version of Fenestra's responsive website.
A screenshot of an e-commerce website product page and store cart


A turqoise bubble with the number '200%' inside

Increase in sales in the first 6 months

Keywords rank in position 1 to 10 on Google

A pink bubble with the number '+805%' inside
A turqoise bubble with the number '65' inside

Keywords rank in position 1 to 10 on Google

Drop in Bounce Rate

A pink bubble with the number '18%' inside
Screenshots of different pages from Twigs Paper website.
Quote sign.

The best part about working with you was the communication. The questions you asked over the course of our meetings and the plans we created together actually helped us get a better understanding of our own business.

Eric & David

Owners @TwigsPaper

An illustration of 2 hands giving high five.

You think we can help your business now? Cool!

Other awesome projects we’ve done

Arrow pointing down.
Keep exploring


Cruelty-free skincare for glowy skin.

Webflow E-commerce Template
Ideal for
Skincare Brands
Beauty Products
See case study, type.