If you have ever had the opportunity to visit the Amalfi Coast you can instantly picture how perfectly the words 'glamping' and 'Amalfi Coast' go together. Cannaverde is a glamping site that offers a unique way to experience one of the most beautiful places on Earth.
At twenty-seven, Alessandro decided to transform a land full of grape vines and lemon tree passages and make travelers slow down and stop for a second by bringing them closer to the Italian culture and cuisine. And we were there to support him.
Unlike many hotels and camping sites, Alessandro wanted to avoid to be just another unmemorable accommodation. He wanted a logo and brand identity that would stand out and resonate with his vision and his idea of glamorous camping. Since Cannaverde is set in this breathtaking setting, a tent motif and sea waves seemed a natural choice for the logo, and the color palette just had to resemble the color of the green terraces full of lemon trees overlooking the crystal clear sea.
The Cannaverde logo is a stylish but lively take on a tent and sea waves incorporated within the name. Although a simple solution, it comes with a smaller alternative logo. The shorter version was used for the hand-made ceramic kitchenware and ceramic decorations throughout the camping site as well as on their website's favicon.