Fenestra is a company that produces and installs high quality PVC windows and doors in the Dominican Republic. The company started its business in 2009 and until 2020 relied on its old website. Their previous website was outdated which resulted in high bounce rate and no conversions. What is more they didn’t have a responsive website.
Since more than 50% of users browse websites from their mobile phones, this meant they got clicks but not conversions. Or even worse, users chose to browse the competitor’s website. Taking on a website redesign seemed like a daunting task, but we started with a strategy, we defined the goals and got down to business.