Twigs Paper

Eco-friendly Stationery

Deliverable

Brand Strategy
E-commerce website

Client

Eric Koenig & David Halperin Owners @TwigsPaper

Year

2021

Fenestra claim on big windows with a Mountain view- Make a great first impression.

Intro

Twigs Paper are a sustainable small business that offers artistic stationery and greeting cards, made out of 100% post-consumer waste. Their goal is to inspire and delight their customers and their loved ones with a high-end product & unique design.

Eric & David reached out to us, to help them with the re-design of their e-commerce website and come up with strategies to increase their audience and website conversion. After the initial brand strategy we gathered many insights about their business that allowed us to create a website that reflects their values.

A mockup of a desktop page about sustainability for Twigs Paper website.

A set of 3 notebooks with Paris, New York and London illustrated on them.

A mockup of an iPhone, with TwigsPaper hero section, standing next to dry plants.

Concept

One of the goals was to create a website that wouldn't need to be redesigned for a long time, could be updated easily, and would offer customers a welcoming first impression and an enjoyable shopping experience. All mockups were created from scratch to instantly give the impression to users about the high-quality of the products. The product page was carefully designed to give customers all necessary information about the product, the social proof they need and an easy way to purchase the products of choice. It all resulted with doubling the web sales after six months of launch.

A screenshot of the homepage of Twigs Paper e-commerce homepage

During our Strategy Session, we do our best to understand our clients' goals and desired style, so that we can transfer it into our work and ensure that the result completely meets their expectations.

A view of website dropdown navigation menu.

Solutions

The new and completely re-designed Ecommerce website is a solution made in Webflow. An integral part was to implement a filter functionality that would allow users to easily search through the products based on their necessity. Anothe important part was the Wholesale Portal. Eric & David want to start offering their products to stockists in the US, so through integration we built a portal that only wholesalers can access and buy from.
We managed to increase the organic traffic (it went from 40 to 1800 organic visits in less than 6 months) by adding a blog to their website and targeting important keywords to rank for.
After launching the website has been featured on major Design Platforms. It hasreceived an Honorable Mention Award on Awwwards and Site of the Day Award on Opatreon.